Seoul, the bustling capital of South Korea, is a city that effortlessly blends the old with the new, the traditional with the contemporary. With its rich history, vibrant culture, and cutting-edge technology, Seoul offers a wide range of experiences for all types of travelers. This guide takes you through the top 20 things to do in Seoul in 2025, from historical landmarks and cultural experiences to modern attractions and hidden gems.
1. Visit Gyeongbokgung Palace | Things to Do in Seoul
Gyeongbokgung Palace, built in 1395, is one of Seoul’s most iconic landmarks. As the largest of the Five Grand Palaces, it offers a glimpse into Korea’s royal history and architecture. Don’t miss the changing of the guard ceremony, which takes place at the main gate every hour. After exploring the palace, head to the nearby National Folk Museum to learn more about Korean culture.
Location: 161 Sajik-ro, Jongno District, Seoul, South Korea
Open hours: 9:00 – 18:00, close on Tuesday
2. Stroll Through Bukchon Hanok Village
A walk through Bukchon Hanok Village offers visitors a chance to experience traditional Korean architecture. The village, located between Gyeongbokgung Palace and Changdeokgung Palace, is home to hundreds of well-preserved hanok (traditional Korean houses). This picturesque area is perfect for photography, with its narrow alleys, tiled roofs, and stunning views of the surrounding city.
Location: Gyedong-gil, Jongno District, Seoul, South Korea
3. Shop in Myeongdong | Things to Do in Seoul
Myeongdong is a shopper’s paradise and one of the busiest districts in Seoul. With an endless variety of stores ranging from global brands to local boutiques, it’s a great place to pick up fashion items, cosmetics, and souvenirs. Myeongdong is also famous for its street food, so be sure to try tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and other tasty treats as you explore the area.
4. Take in the Views at N Seoul Tower
For panoramic views of Seoul, head to N Seoul Tower on Namsan Mountain. Visitors can take a cable car or hike up to the tower, where they can enjoy breathtaking views of the city skyline. The tower is especially beautiful at night, when the lights of Seoul twinkle below. Don’t forget to visit the “Locks of Love” area, where couples leave padlocks as symbols of their love.
Location: 1105 Namsangongwon-gil, Yongsan District, Seoul, South Korea
Open hours: 10:00 – 23:00
5. Explore the Vibrant Streets of Dongdaemun Design Plaza (DDP)
Step into the future at Dongdaemun Design Plaza, an architectural marvel designed by Zaha Hadid. This futuristic complex is a hub for fashion, art, and design events, making it one of Seoul’s trendiest spots. The plaza hosts seasonal exhibitions, pop-up stores, and night markets where you can shop for unique fashion pieces and creative crafts. The LED Rose Garden, with thousands of illuminated roses, is a must-see attraction in the evening.
6. Indulge in Korean BBQ | Things to Do in Seoul
No visit to Seoul is complete without experiencing Korean BBQ. There are countless BBQ restaurants throughout the city, but the best ones offer high-quality meat like samgyeopsal (pork belly) and galbi (beef short ribs), which you can grill at your table. Pair your BBQ meal with banchan (side dishes) and enjoy the full Korean dining experience.
7. Relax in a Traditional Korean Spa (Jjimjilbang)
Jjimjilbangs are traditional Korean spas that offer a variety of saunas, hot baths, and relaxation areas. A visit to one of these spas is a great way to unwind after a day of sightseeing. Popular jjimjilbangs in Seoul include Dragon Hill Spa, Siloam Sauna, Itaewon Land, or The Spa in Garden 5. Many jjimjilbangs are open 24 hours, so you can enjoy a relaxing experience no matter when you visit.
8. Take a Cruise on the Han River
The Han River flows through the heart of Seoul, and one of the best ways to experience the city is from the water. There are numerous cruise options available, from traditional boats to modern luxury yachts. Some cruises even offer dinner and live entertainment, making it a great way to spend a romantic evening or relax after a busy day.
9. Visit the Changdeokgung Palace and Secret Garden
Changdeokgung Palace, a UNESCO World Heritage site, is another must-visit historical site in Seoul. Known for its beautiful architecture and tranquil gardens, the palace is considered one of the most beautiful of Seoul’s Five Grand Palaces. Don’t miss the Secret Garden, a peaceful oasis located behind the palace, where you can take a guided tour and enjoy the serene surroundings.
Location: , Seoul, South Korea
Open hours:
10. Explore Insadong | Things to Do in Seoul
Insadong is the cultural heart of Seoul, where you can find traditional Korean art, antiques, tea houses, and craft shops. It’s the perfect place to pick up unique souvenirs like hand-painted fans, pottery, and calligraphy supplies. The area is also known for its tea houses, where you can enjoy a cup of traditional Korean tea and experience the country’s tea-drinking culture.
11. Walk Through the Streets of Gangnam
Gangnam is one of Seoul’s most fashionable and affluent districts, known for its upscale shopping, trendy cafes, and vibrant nightlife. The area rose to international fame thanks to the song “Gangnam Style” by Psy, but it’s much more than just a viral hit. Take a walk through its bustling streets and discover chic boutiques, designer stores, and high-end restaurants.
12. Visit the National Museum of Korea
The National Museum of Korea is one of the largest and most comprehensive museums in the world. It houses an extensive collection of artifacts related to Korea’s history, culture, and art. The museum is a great place to learn more about Korea’s ancient kingdoms and to view priceless cultural treasures, including sculptures, paintings, and ceramics.
Location: 137 Seobinggo-ro, Yongsan District, Seoul, South Korea
Open hours: 10:00 – 18:00
13. Discover the Street Art in Itaewon
Itaewon is Seoul’s international district, where cultures from around the world converge. It’s a great place to experience global cuisine, shopping, and nightlife. The area is also home to some impressive street art and murals. Take a walk through the back alleys and discover hidden pieces of art that showcase the district’s creative and multicultural vibe.
14. Tour the Seoul Museum of Art | Things to Do in Seoul
The Seoul Museum of Art (SeMA) is a great place for art lovers to explore contemporary Korean art. The museum hosts a rotating selection of exhibitions, showcasing works by both established and emerging artists. It’s located near Deoksugung Palace, so you can easily combine a visit to both cultural landmarks.
Location: , Seoul, South Korea
Open hours: 10:00 – 20:00, close on Monday
15. Explore the Coex Mall | Things to Do in Seoul
The Coex Mall is one of the largest underground shopping malls in the world. Located in the Gangnam district, it’s a shopping mecca with hundreds of stores, restaurants, and entertainment options. Don’t miss the Coex Aquarium, which features marine life from around the world, and the Starfield Library, an impressive public library with towering bookshelves.
Location: 513 Yeongdong-daero, Gangnam District, Seoul, South Korea
Open hours: 10:30 – 22:00
16. Experience Korean Traditional Tea at a Hanok Tea House
Seoul is home to several traditional tea houses, many of which are housed in hanok-style buildings. These tea houses offer a serene environment where you can sample a variety of Korean teas, including green tea, barley tea, and ginseng tea. A visit to a tea house is a great way to relax and learn about Korea’s tea culture.
Must-try tea houses:
- Suyeon Sanbang, 8 Seongbuk-ro 26-gil, Seongbuk-gu, Seoul
- Tteuran, 33-5 Supyo-ro 28-gil, Jongno-gu, Seoul (Ikseon-dong)
- Yetchatjip, 77-2 Gahoe-dong, Jongno-gu, Seoul (Bukchon Hanok Village)
- Dawon, 11-4 Insadong-gil, Jongno-gu, Seoul (Inside Kyung-In Museum of Fine Art)
- Beautiful Tea Museum, 19-11 Insadong-gil, Jongno-gu, Seoul
17. Visit the Lotte World Tower and Mall
Standing at 555 meters, Lotte World Tower is one of the tallest buildings in the world. Located in the Songpa district, the tower features an observation deck with stunning views of the city, as well as a luxury hotel, shopping mall, and entertainment complex. If you’re looking for a modern experience in Seoul, this is the place to be.
Location: 300 Olympic-ro, Songpa District, Seoul, South Korea
Open hours: 10:30 – 22:00
18. Take a Day Trip to Nami Island
Just a short trip from Seoul, Nami Island is a popular getaway for those looking to escape the city. The island is known for its beautiful tree-lined paths, especially in autumn when the leaves change color. Nami Island is also a popular spot for cycling, picnicking, and enjoying nature, making it a great destination for families and outdoor enthusiasts.
19. Explore the Hongdae District | Things to Do in Seoul
Hongdae is known for its youthful energy, street performances, and indie music scene. Located near Hongik University, the area is filled with vibrant cafes, art galleries, and unique shops. On weekends, you’ll find plenty of street performers and artists showcasing their talents. It’s also a great place to experience Seoul’s nightlife, with many bars and clubs to choose from.
20. Try Traditional Korean Street Food at Gwangjang Market
Gwangjang Market is one of Seoul’s oldest and most famous traditional markets, known for its vibrant food scene. The market is a food lover’s paradise, offering a wide range of traditional Korean street foods like bindaetteok (mung bean pancakes), mayak kimbap (mini rice rolls), and sundae (Korean blood sausage). It’s the perfect place to sample authentic Korean cuisine in a lively, bustling environment.
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Final Thought
Seoul is a city of contrasts, where modern skyscrapers stand alongside ancient palaces, and bustling shopping districts coexist with peaceful gardens. Whether you’re a history buff, a foodie, a shopper, or an art lover, Seoul has something to offer everyone. With these 20 things to do in Seoul in 2025, you’ll have the chance to explore the city’s most iconic attractions, experience its rich culture, and create lasting memories on your journey through South Korea’s capital.
